About

CØRE was born from a simple frustration and a practical idea.

The brand began at Canyon Crest Academy, where students in Advanced Business Management were challenged to identify a real problem and build a real solution. We noticed something familiar to anyone who wears beanies: they look great going on, but come off leaving hair flat, frizzy, or full of static.

We asked a simple question—what if that didn’t have to happen?

Our solution was silk. Known for its ability to protect hair and reduce friction, silk is commonly used in pillowcases and hair wraps. By lining the interior of a premium beanie with silk, we created headwear designed to preserve your hairstyle instead of damaging it.

CØRE is more than a school project. It is a student-founded brand focused on solving everyday problems through thoughtful design.

Leadership Team:
CEO: Brando Giorelli
CFO: Rishi Desai
CMO: Aydin Raffi
COO: Itay Lerer